Analysts say eReader Market to Boom Fivefold in 2010

Peter Clarke

The 2010 eBook Reader Boom

LONDON — In 2008 1.1 million e-readers with e-paper displays were sold and in 2010 that number will rise to about 6 million, according to market analysis firm MediaIdeas (New York, NY).

The first e-paper e-reader came onto the market in 2004 and with their "green" benefit of reducing paper consumption the device has proved popular with consumers. The market for e-readers is accelerating, according to MediaIdeas. By 2006 there were 3 types of devices available; by 2007 there were 5; and there are now more than 40 types of e-reader available. This will double over the next 12 months according to MediaIdeas.

"E-paper e-readers will be one of the major disruptive technologies of the early 21st century," said analyst Nick Hampshire, "it will change the nature of publishing and related print industries forever, ushering in a host of innovative ways to present, market, and distribute content."

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